Six buckets. Four ways we deliver.
This blueprint separates what gets improved from how Ministry Builders delivers it, so Forest Hill can see the whole engagement clearly and choose the level of help bucket by bucket.
Bringing Heaven to Greater Charlotte, One Person at a Time.
How to read this blueprint
The 6 buckets
The six areas of ministry communication this engagement can move. Reusable for any church.
The 4P model
Every bucket moves through the same lifecycle: Plan the strategy, Produce the assets, Promote them, and Protect what is built.
Operating rhythm
Plan annually, adjust quarterly, report monthly, execute weekly. The steady rhythm we run the engagement on, detailed in Roadmap & Cadence.
Engagement level
Do It Yourself: you take this plan and implement it directly. Do It With You: you take parts, we take parts. Done For You: we do everything. This sets the price, not the plan.
The six buckets
The Audit scores where Forest Hill stands in each bucket today. The 6 Buckets tab holds the recommendations. Roadmap & Cadence sequences the work; Engagement explains the 4P delivery model and the three levels of help.
The Communications Audit
Where Forest Hill stands today, scored across the six buckets.
Context: about 72% of known people are unreachable by email, and the 14+ related social accounts are more than any team can manage well, and spreading thin across that many is rarely the strongest strategy.
The bottom line
Forest Hill has the hard parts handled: a clear mission, five campuses, a logical next-steps ladder, an active social following, an in-house creative team, and a fast, secure website (with opportunity to improve). What is missing is the connective tissue: the front door for guests, the metadata that makes you findable, and the integrations that tie a roughly 65,000-person database and an 18,000-plus social audience back to the place they take a next step.
Church leadership describes Sunday mornings as a place where God is clearly at work, through worship, the message, and the discipleship that happens all week, and wants the digital platforms to be a window into that.
Scorecard by bucket
Exactly where Forest Hill stands in each of the six buckets today, scored 0 to 100. Color shows urgency at a glance; the gauge above is the average of these six.
Each bucket score is the average of its items; the overall (38) averages the six buckets. Audited numbers come from the website and channel audit: Messaging 72, Search 44, Social 55, YouTube and teaching 58, Lead pastor 47. Brand (48) and Website (45) are set below their raw audit grades on purpose, to reflect how valuable a refresh is after a season of change and the open opportunity in content, structure, search, and sermons. The rest are readiness estimates for areas that are gaps to build rather than properties to measure. All are directional, meant to size the opportunity, and the build raises every one.
Foundation Website, brand & the connection gap
Website scorecard · 62 / 100
| Dimension | Score | Read |
|---|---|---|
| Brand & Messaging | 68 | Medium |
| Visitor Journey / CRO | 56 | High |
| Search Visibility | 44 | Critical |
| Social & Cross-Channel | 55 | High |
| Technical & Performance | 74 | Strength |
| Accessibility | 64 | Medium |
Critical No "Plan a Visit / What to Expect" page
Checks for /plan-your-visit, /next-steps, /im-new, and /visit all returned 404. The nervous first-timer (parking, kids, dress, service length) has nowhere to land.
Fix: Build one flagship visit page (60-second what-to-expect video, parking, kids check-in, "come as you are," soft "let us know you're coming" form) and make it the primary CTA site-wide.
Critical No meta descriptions, Open Graph, or schema, anywhere
Homepage, Give, and Connect ship with no meta description and no OG or Twitter tags, so shared links look broken and search snippets are scraped. There is zero Church or LocalBusiness schema, so Google cannot surface service times, address, or events.
Fix: Add OG and Twitter tags plus a branded share image site-wide; write meta descriptions for the top 15 pages; add per-campus schema with service hours.
High Thin content engine & pinch-zoom disabled
Only 3 blog posts are indexed (versus roughly 440 events), with no sermon recaps feeding search or social. The mobile viewport sets user-scalable=0, a WCAG 1.4.4 failure that blocks zoom for low-vision guests, pointed given the Disability Inclusion ministry.
Fix: Publish a weekly sermon recap and transcript page (50-plus assets a year at near-zero cost); change the viewport to allow zoom.
Strength Fast, secure, well-structured
About 0.13s time-to-first-byte (edge-cached on Flywheel), HTTPS enforced, valid sitemap, all images carry alt text, and a memorable mission line: "Bringing Heaven to Greater Charlotte, One Person at a Time."
Critical Every campus runs its own separate website domain
Beyond foresthill.org there are at least five standalone campus sites (South Park, Ballantyne, Fort Mill, Waxhaw, South Blvd), plus two school domains, a dead blog.foresthill.org subdomain, and fhcnextsteps.com. The campus sites are on separate Apache hosting, not the main Flywheel install.
Why it matters: a dozen-plus domains means duplicated maintenance, splintered SEO authority, inconsistent branding and security, and a confusing path for guests.
Fix: Consolidate campuses into foresthill.org/locations/<campus> on one platform, or, if local autonomy is the goal, enforce a shared theme, security baseline, and analytics across every property.
The Known Connection Gap · Priority One
About 65,000 contacts, only about 18,000 reachable by email. Building reliable Connection Pathways to the people Forest Hill already knows is the single highest-leverage move.
Critical CCB and MailChimp do not talk
CCB holds roughly 65,000 contacts. MailChimp holds about 18,000. There is no integration, so when someone takes a next step in CCB they never flow into the list you email. Roughly 72% of the people you know are invisible to your primary nurture channel.
Fix: Move email and automation onto a more robust CRM that integrates with CCB natively. MailChimp is built for broadcasts, not for discipleship journeys; a stronger platform syncs the database, automates welcome and next-step flows, and lets you re-permission and safely activate the gap between 18K and 65K.
High ~65,000 phone numbers, unclear texting permissions
Roughly 65,000 phone numbers sit in Growth Method, but the team is not sure which are opted in. A large, high-intent channel sits idle behind a compliance question.
Fix: Build compelling content offers (a sermon-based devotional, a reading plan, a next-steps guide) that disciple people while gathering their contact info. Each opt-in grows a clean, permissioned SMS list as people raise their hand for something they actually want.
Medium Response is not tracked, and the seat-back QR codes go nowhere measurable
The team flagged that response is "not tracked very well currently." QR codes on seat backs and print pieces drive action, but no analytics loop tells you what is working across Activate, Easter, Next Gen Summer, Awaken, and Christmas.
Fix: Route every QR and print CTA through a tracked short link to a campaign landing page, with the opt-in writing back to CCB so print finally becomes measurable.
The platform stack
A capable but sprawling, loosely integrated estate of 20-plus tools.
CMS & Build
- WordPress 7.0
- Salient theme
- WPBakery page builder
- EventON (~440 events)
Hosting & Delivery
- Flywheel (managed WP)
- Fastly (CDN / edge cache)
- AWS Route 53 (DNS)
- Apache (campus microsites)
Giving & ChMS
- Pushpay (giving)
- FreeWill (planned giving)
- Church Community Builder
- fhcnextsteps.com funnel
Email & Texting
- MailChimp (~18K of ~65K)
- Growth Method (~65K numbers)
- Microsoft 365 / Outlook
- Focus Growth (web forms)
Ops & Project Mgmt
- Planning Center
- Monday.com
- Microsoft Teams
- eSpace (facilities), Zoom
Data, Files & Finance
- Box (file sharing)
- Airtable (databases)
- QuickBooks + Ramp
- Proliant (HR / payroll)
Creative, Video & AI
- Canva, Adobe
- Frame.io (video review)
- Vimeo, Carrd
- ChatGPT + Claude Pro (to enterprise)
Production & AVL
- Resi to Sardius Media (transitioning)
- AVL, all 5 campuses
- YouTube (live + archive)
- Google Maps embeds
Keep, integrate, or replace: no tool is the problem on its own. The problem is the seams: CCB does not sync to MailChimp, the 65K text list is not permission-clean, response is not tracked, and there is no church app. The highest-leverage technical investment is integration, not replacement.
| Verdict | What it covers |
|---|---|
| Keep | Pushpay, FreeWill, CCB (giving and membership backbone), Planning Center, Microsoft 365, Teams. A credible church stack in good shape. |
| Integrate | CCB to MailChimp sync (priority one), the ~65K Growth Method list (permission-clean it), tracked response across QR and print. Strong systems that are not wired together. |
| Replace / consolidate | The dozen-plus separate campus and school domains splintering SEO and brand, the dead blog subdomain, and the "no church app" gap to fill. |
Discovery Social, search & presence
Social channels, scored individually
14+ related accounts, ~18K combined reach, no main account holding them together. Read the campus scores as "what we are consolidating away from."
| Score | Channel | Role | Reach |
|---|---|---|---|
| 74 | IG @foresthillchurch | Main org account, the hub | ~7,600 followers, active. Not linked from the site; limited short-form. |
| 66 | IG @foresthillsouthpark | South Park campus | ~2,980. Healthiest campus account; overlaps the main feed. |
| 62 | IG @foresthillfortmill | Fort Mill campus | ~1,450. Active; reposts org content. |
| 60 | IG @foresthill_waxhaw | Waxhaw campus | ~1,390. Handle uses an underscore, hurting discoverability. |
| 58 | IG @foresthillballantyne | Ballantyne campus | ~1,000. Linked from its microsite, not foresthill.org. |
| 55 | IG @foresthillsouthboulevard | South Blvd (bilingual) | ~810. Smallest reach despite a distinct Spanish-speaking community; little Spanish content. |
| 58 | YT Forest Hill Church | Main YouTube, sermons | Weekly full sermons. Long-form only; not embedded in indexable sermon pages. |
| 48 | FB /FHCcharlotte | Main Facebook page | ~1,100, low cadence, older demo. Underperforms the church's size. |
| 45 | FB campus pages x5+ | South Park, Ballantyne, South Blvd, Eastland, Preschool | Reach split across small pages, inconsistent naming and upkeep. |
| 40 | YT @ForestHillFortMill | Fort Mill campus YouTube | A second channel splitting sermon views from the main channel. |
| 38 | YT @FHCMusic | Worship music, South Park | Separate worship channel; needs an amplification plan. |
| 25 | blog.foresthill.org | Legacy subdomain (dead) | No longer resolves, yet legacy URLs can still surface. SEO and trust liability. |
| 20 | TT @foresthillchurch | Official TikTok | Critical: small, not linked from the site, not running as the short-form engine. The opportunity is activation, not account creation. |
| 55 | Portfolio average | Weighted across all channels | ~18K total reach, 14+ accounts, 0 on-site links. Strong audience, weak architecture. |
On the numbers: follower and post counts are approximate, from public search snippets and profile previews.
What the social audit reveals
Critical Shares produce no preview card: word of mouth is throttled
With no Open Graph tags, every link shared from these accounts or in a member's group text renders as a naked URL. The strongest growth channel, personal invitation, hits a broken first impression. Fix: add OG and Twitter tags plus a branded share image site-wide. One fix improves every future share.
High Consolidation is the right call. Build the engine first, before August 26
Six Instagram accounts, five-plus Facebook pages, three YouTube channels, and inconsistent handles. You have decided to sunset the campus Instagram accounts by August 26. The risk is collapsing accounts without a content engine to replace the local cadence. Fix: stand up a central engine first, one weekly asset pack the main account runs and campuses amplify. Keep youth separate, as planned.
High No active short-form layer = invisible to under-30s
The strategy is long-form sermons plus static posts, with no consistent Reels, Shorts, or TikTok clips, the exact formats reaching the next generation. Fix: cut 3 to 5 vertical clips from each weekend message; activate and link the official @foresthillchurch TikTok and post the same clips there.
Medium Website and social are disconnected both ways
The site does not link the socials, and the socials drive to a site with no clear visit CTA. Fix: add social icons to the header and footer and an embedded feed; point every social bio link to the new Plan a Visit page.
Lead pastor, scored separately · 47 / 100
The lead pastor's public digital presence is underdeveloped relative to the trust-building role it could play. After a leadership transition, that presence carries unusual weight: it is how a community re-anchors trust.
Lead pastor presence
A modest personal following on a single platform, with little cross-promotion from the church accounts and no personal site or newsletter. Directional; confirm current figures with the team.
Score breakdown
- Reach: 45
- Platform spread: 30
- Discoverability: 35
- Content cadence: 50
- Pulpit / video: 72
- Brand alignment: 62
The raw teaching content to fuel a personal-brand engine already exists; it just needs clipping and distribution.
Critical The leadership page links no one
The page lists about 20 staff with no bios and no social links for any of them. A guest researching "who leads this church" hits a bare list of names. Post-transition, that is a missed trust-building moment. Fix: give the lead pastor and campus pastors a real bio, a short story, a sermon embed, and a link to their profile.
Full account inventory
| Platform | Handle / Page | Role | ~Reach | On site? | Score |
|---|---|---|---|---|---|
| @foresthillchurch | Main hub | ~7,600 | No | 74 | |
| @foresthillsouthpark | South Park | ~2,980 | No | 66 | |
| @foresthillfortmill | Fort Mill | ~1,450 | No | 62 | |
| @foresthill_waxhaw | Waxhaw | ~1,390 | No | 60 | |
| @foresthillsouthboulevard | South Blvd (bilingual) | ~810 | No | 55 | |
| @foresthillballantyne | Ballantyne | ~1,000 | No | 58 | |
| YouTube | Forest Hill Church | Main sermons | n/a | Indirect | 58 |
| YouTube | @ForestHillFortMill | Campus (duplicate) | Small | No | 40 |
| YouTube | @FHCMusic | Worship, South Park | n/a | No | 38 |
| /FHCcharlotte | Main page | ~1,100 | No | 48 | |
| campus pages x5+ | South Park, Ballantyne, South Blvd, Eastland, Preschool | Mixed | No | 44 | |
| Blog | blog.foresthill.org | Legacy (dead) | Low | Subdomain | 25 |
| TikTok | @foresthillchurch | Official, disconnected | To confirm | No | 20 |
| Pastor | Lead pastor (personal IG) | Personal presence | Modest | No | 47 |
Team & Tools Capacity behind the work
You have the team; you are missing the system. Under the Communications & Events Director there is a real in-house group. The job is to multiply it with systems and an engine, not replace it.
Design
- Two in-house graphic designers
- A part-time creative project manager
- Canva and Adobe
Video & Production
- Two video editors
- A Production Director over AVL at all five campuses
- An open full-time video production lead
Social & Comms
- A part-time social media contractor
- The Communications & Events Director
- Support hours from the production team
High Output is limited by workflow, not talent
Two designers, two editors, a part-time social contractor, and a part-time creative PM is real horsepower for a five-campus church. The read: output is limited by workflow, no central engine, untracked response, and tools that do not hand off. Fix: wrap the team in one repeatable pipeline (sermon to clips to posts to email to print), a tracked intake on Monday.com, and AI-assisted production, so the same people ship multiples of what they ship today.
Medium The weekend has a content gap right where stories belong
The service flow (call to worship, two songs, prayer, straight into Doc's message, response song, then campus-pastor next steps) is clean, but there is no story/testimony moment between worship and the message, the highest-conversion piece of content a church produces. Fix: build a lightweight story-video pipeline (one life-change story a month) the production team can run, doubling as next-steps fuel.
The Six Buckets
What gets improved. Each bucket moves through the 4P delivery model (Plan, Produce, Promote, Protect), and every item is tagged by the level of help you want.
Brand design, messaging, and the website everything else points to.
Brand Design
FN1A custom brand redesign that reflects everything the church has walked through, then a consistent system and templates the in-house designers can run across all five campuses. See the brand concept we created →
Messaging
FN2Consistent, clear messaging built around the mission, bringing heaven to a greater share of Greater Charlotte, one person at a time, and said the same way on every platform so the church sounds like one voice everywhere.
Website
FN3A total redesign built around the new brand: one unified site replacing the main site and campus microsites, with a Plan a Visit front door, SEO and schema foundations, and indexable sermon pages. Today the separate campus websites are confusing and inconsistent; unifying the setup, the visuals, and the workflow makes Forest Hill feel like one church with many locations, not a dozen separate sites. See the homepage concept we created →
Grounding: a main site plus separate campus microsites on different hosting splinter the brand and SEO; there is no Plan a Visit page, and the content, structure, and sermon pages all have room to improve.
How new people find Forest Hill: search, social, paid, local listings, and shareable links.
Search & Local (SEO)
DC1Always-on findability once the site ships with schema: content, per-campus local listings, and technical health. Grounding: search visibility scored 44; no meta, Open Graph, or schema today.
Social: Instagram, Facebook, TikTok
DC2Less about announcements, more about relationship and connection. A weekly rhythm where every piece is a collaboration with a campus or the lead pastor:
- Photo posts that stir a longing to gather again
- Multiple sermon clips each week
- Instagram: quality over quantity, two to three posts a week
- YouTube Shorts: quantity over polish, two to three a day
Grounding: 14+ related accounts, none linked from the site; consolidate the duplicates behind one engine and activate TikTok as the short-form layer.
Paid Media later
DC3Hold off for now. Targeted invite and Plan-a-Visit campaigns make sense later, once the foundation, channels, and content engine are in place; paid spend before then pours into a funnel that is not ready to catch it.
Shareability
DC4Open Graph and branded share cards so every link a member shares looks credible. Grounding: no Open Graph tags today, so shared links render as bare URLs.
Lead Pastor Presence
DC5Treat the lead pastor as a content channel: short-form clips cross-promoted from the church accounts to build trust after a leadership transition. Grounding: the presence is underdeveloped relative to that role.
Sermons and the teaching library, plus the stories, clips, content multiplication, templates, and production rhythm that turn one message into a week of content.
Teaching Library & Sermon Search
CE1An advanced, searchable sermon library, like search.coe22.com, that makes every message findable by topic, scripture, or question, a real advantage few churches have. Tied together with indexable series and sermon pages on the site (video, recap, and transcript), so years of teaching start working for search and discipleship instead of sitting unused.
Sermon Content Multiplication & Clips
CE2One message becomes many: a transcript, a small-group discussion guide, an email recap, per-platform posts, and three to five vertical clips for Reels, Shorts, and TikTok. Grounding: the AI tools are already in use, just not yet wired into a repeatable workflow.
Story & Testimony Video
CE3A standing pipeline for 60-to-90-second life-change videos, ready to drop into the weekend. Grounding: the weekend has no story/testimony moment between worship and the message today.
Templates & Production Rhythm
CE4A repeatable weekly pipeline and a tracked intake so the same team ships multiples of what it ships today.
Worship Channel lower priority
CE5A plan to amplify the separate worship channel so it reinforces, rather than splits, the main audience. Lower priority on time than everything else here, worth doing once the core engine is running.
Email, texting, forms, QR codes, event follow-up, and the first-party contact data underneath them.
Contact Data & Consent (the spine)
CP1Move email and automation onto a CRM more robust than MailChimp, one that integrates with the database natively, with a consent flag on every record and a clean re-permission path. This is the Known Connection Gap, and every other pathway depends on it. Grounding: about 65,000 contacts versus about 18,000 reachable, with no integration; texting permissions unclear.
When someone joins an email list for the first time, an automated welcome series helps them get to know the church and find a way to get involved. Easy opt-ins across the site capture interest in all kinds of content offers, and a weekly recap keeps everyone connected, all fed by the data spine so the reachable list grows toward the full database.
Texting / SMS
CP3Move to a dedicated SMS short code so people can opt in to content offers and connection with a single text (text one word to join). It builds a clean, permissioned list and powers timely guest follow-up, the after-Sunday lifeline.
Forms, QR & Tracked Follow-up
CP4Every QR and print CTA routed through a tracked link to a landing page that writes back to the database. Grounding: response is not tracked well today.
The path a person walks, made explicit and supported at every step.
Guest Follow-up Automation
DP1A warm welcome email and text and a same-week next-step invite the moment a visit form comes in, routed to the right campus and the next-steps team.
Next-steps Routing
DP2Connect the in-person ladder (groups, serving, baptism, care and prayer, generosity) to digital follow-up so no one stalls between steps. Grounding: a clear in-person next-steps ladder and team already exist; the digital connective tissue is missing.
Member Home Base / App
DP3One place for next steps, groups, giving, watch, and read, with push notifications. Grounding: there is no app today.
The systems and skills that make the other six sustainable.
AI Workflows & Enablement
TT1Practical AI plus staff training, so the team spends time on people, not platforms.
Analytics & Dashboards
TT2Tracked links, conversion goals, and a simple monthly scoreboard so every bucket is accountable. Grounding: response is not tracked today.
Platform Stack & Integration
TT3Connect the strong-but-siloed tools (database, email, text, giving, production) instead of replacing them. Grounding: a capable 20-plus-tool estate that does not hand off.
Governance, Hosting & Maintenance
TT4Hosting, security, backups, brand and template governance, and consent integrity, so nothing built quietly degrades. This is the Protect layer of the 4P model.
Sequence and cadence
Foundation first, then discovery and connection, then the deeper content and discipleship work. Below: the operating rhythm we run on, the flagship builds in order, the full bucket matrix, and the split between one-time and ongoing work.
The operating rhythm
How the engagement runs over time, the same steady rhythm across every bucket.
Plan
Set the year's goals, priorities, and budget across the six buckets.
Adjust
Review what is working, re-rank the buckets, and reset the next 90 days.
Report
A scoreboard on every active bucket, so decisions stay grounded in real numbers.
Execute
Ship the content, posts, emails, and follow-up that actually move people.
The flagship builds, one per quarter
Foundation
Brand and messaging refresh, the unified website, and the contact-data spine connecting database, email, and text.
Discovery & Connection
Social engine and consolidation, search and shareability, and email, texting, and tracked follow-up.
Content & Teaching Engine + Team
The teaching library and sermon pages, sermon content multiplication, the story and video pipeline, short-form clips, AI workflows, and the analytics scoreboard.
Discipleship Pathway
Guest follow-up automation, next-steps routing, and the member home base or app, on the now-live data layer.
Every service, by bucket and P
| Service | Bucket | 4P | When | Engagement |
|---|---|---|---|---|
| Strategy & audit (this blueprint) | — | Plan | Now | Do It With You |
| FN1 Brand design | Foundation | Produce | Q1 | Do It With You / Done For You |
| FN2 Messaging | Foundation | Produce | Q1 | Do It Yourself / Do It With You |
| FN3 Website | Foundation | Produce | Q1 to Q2 | Done For You |
| DC1 Search & local (SEO) | Discovery | Promote | Q2, ongoing | Do It Yourself / Do It With You / Done For You |
| DC2 Social (IG / FB / TikTok) | Discovery | Promote | Q2, ongoing | Do It Yourself / Done For You |
| DC3 Paid media (optional) | Discovery | Promote | If budget | Do It Yourself / Done For You |
| DC4 Shareability | Discovery | Produce | Q1 | Do It With You |
| DC5 Lead pastor presence | Discovery | Promote | Q2, ongoing | Do It With You |
| CE1 Teaching library & sermon search | Content & Teaching | Promote | Q3 | Do It With You / Done For You |
| CE2 Sermon content multiplication & clips | Content & Teaching | Produce | Q3, ongoing | Do It With You / Done For You |
| CE3 Story & testimony video | Content & Teaching | Produce | Q3, ongoing | Do It With You |
| CE4 Templates & rhythm | Content & Teaching | Produce | Q3, ongoing | Do It With You |
| CE5 Worship channel | Content & Teaching | Promote | Later | Do It With You |
| CP1 Contact data & consent P1 | Connection | Produce | Q1 | Done For You |
| CP2 Email | Connection | Promote | Q2, ongoing | Do It With You / Done For You |
| CP3 Texting / SMS | Connection | Promote | Q2, ongoing | Done For You |
| CP4 Forms, QR & follow-up | Connection | Promote | Q2, ongoing | Do It With You |
| DP1 Guest follow-up automation | Discipleship | Produce | Q3 to Q4, ongoing | Do It With You / Done For You |
| DP2 Next-steps routing | Discipleship | Produce | Q4 | Do It With You |
| DP3 Member home base / app | Discipleship | Produce | Q4 | Done For You |
| TT1 AI workflows & enablement | Team & Tools | Produce | Q3, ongoing | Do It With You |
| TT2 Analytics & dashboards | Team & Tools | Produce | Q3, ongoing | Do It With You |
| TT3 Platform stack & integration | Team & Tools | Protect | ongoing | Done For You |
| TT4 Governance, hosting & maintenance | Team & Tools | Protect | ongoing | Done For You |
One-and-done versus ongoing
Produce One-and-done in a quarter
- Website rebuild and brand refresh
- Data spine and consent rebuild
- Social consolidation and engine setup
- YouTube archive cleanup and templates
- Email journey and template build
- AI workflow setup
- Story-pipeline system setup
- Church app build
These are typically scoped and quoted as one-time projects.
Promote Protect Ongoing every month
- Website hosting, updates, and security
- Data-sync health and consent upkeep
- Weekly social content and posting
- Per-message YouTube optimization
- Email sends and list growth
- Guest follow-up texting
- SEO (always-on)
- Monthly analytics and reporting
- Story-video monthly cadence
- App content and team AI coaching
These are typically carried inside a monthly retainer.
How we work together
The 4P model (Plan, Produce, Promote, Protect) is how Ministry Builders delivers. Here are two ways to partner for the year. Within either one, each bucket can run Do It Yourself, Do It With You, or Done For You depending on your team's capacity.
Strategic Partnership & Full Execution
The why: you don't need more ideas, you need execution capacity. This gives you both strategic direction and hands-on execution, like a fractional marketing team for the church.
- Sermon-to-everything content multiplication (10 to 15 clips a week)
- YouTube and search optimization, plus blog support
- Email and texting lifecycle management
- The weekly social engine across campuses
- 90-minute strategy sessions to read the analytics and pivot
- Accountability that keeps the internal team's flywheel spinning
- Q1: brand, the unified website, and the data spine
- Q2: custom sermon search platform (similar to search.coe22.com)
- Q3: custom invite tool (similar to invite.coe22.com)
- Q4: custom serve quiz system (similar to serve.coe22.com)
- Quarterly AI workshops for ministry teams
- On-call support for urgent pivots and launches
- Quarterly consulting with Jay Owen
Build & Support Only
The custom builds and the systems, with your internal team running the day-to-day marketing.
- Q1: brand, the unified website, and the data spine
- Q2: custom sermon search platform (similar to search.coe22.com)
- Q3: custom invite tool (similar to invite.coe22.com)
- Q4: custom serve quiz system (similar to serve.coe22.com)
Includes hosting and up to one support request a month.
- Review progress with your team
- Feedback, recommendations, and next-quarter planning
Note: marketing execution (content, social, SEO) is run by Forest Hill's internal team.
The value of partnership vs. in-house hiring
In-house team cost
- AI developer: $75,000+
- Social media coordinator: $50,000
- Video editor: $55,000
- SEO / content specialist: $60,000
- Benefits (about 25%): $60,000
Ministry Builders partnership
- Full marketing strategy and execution
- Sermon-to-everything content (10 to 15 clips a week)
- SEO and content optimization
- Custom build program: site, search, app
- Team training and support
What Forest Hill owns
Everything Ministry Builders builds, Forest Hill owns: the site, the systems, the automations, and the data stay yours. We build for your people, not just on your tools, so the same team ships multiples of what it ships today.
The win is a changed life, not a headcount. Every bucket above exists to make the next step obvious, warm, and easy for one more person in greater Charlotte.