Brand Concept
A warmer, clearer Forest Hill.
A brand direction built to feel like a caregiver church: nurturing, rooted, and inviting, with a confident voice and a clean, modern system.
A brand direction built to feel like a caregiver church: nurturing, rooted, and inviting, with a confident voice and a clean, modern system.
Today's identity is clear but generic: a stock circle-and-cross badge in bright cyan, set in a default system font. The concept keeps what people recognize and gives it warmth, craft, and one confident accent.
A stock circle-and-cross gives way to a hand-drawn wordmark with a small gold crown.
Bright tech-blue becomes a grounded navy, with one warm gold reserved for action.
A single default font becomes a pairing with real character and easy reading.
A script wordmark with a gold crown, balanced for light and dark backgrounds, with a standalone mark for tight spaces, favicons, and social.
A deep navy anchor, a single gold accent reserved for action, and warm creams and moss that keep everything human and inviting.
Bricolage Grotesque gives headlines real character without shouting. Hanken Grotesk keeps body copy calm and legible across every device.
Three words shape every sentence, image, and invitation, so Forest Hill sounds the same across every campus and channel.
Welcoming and judgment-free. Come as you are. We speak to the nervous first-timer, not the insider.
Local and faithful, planted in Charlotte for the long haul. Relationship over spectacle.
Disciples who multiply. We equip and release people to help the next person find their place.
The full brand in motion: hero, latest message, campus finder, next steps, and events, all in this system.